AI Insights · Timothy · October 2025
Top 5 Beauty Retail Apps in Italy: Q3 2025 Performance
Explore the performance trends of Italy's top beauty retail apps in Q3 2025, based on Sensor Tower data, highlighting key metrics like downloads and active users.
In the third quarter of 2025, the beauty retail app market in Italy displayed varied performance across the top five applications. Based on data from Sensor Tower, we break down the trends in downloads and active users for each app.
SEPHORA - Maquillage, Parfum saw a notable fluctuation in weekly downloads, beginning the quarter with figures around 13.8K and peaking at nearly 20K in early September. The app maintained a strong presence with weekly active users rising from 360K to 491K, indicating robust engagement.
Notino: profumi e cosmetici experienced a consistent download trend, with a significant spike to over 20K at the end of September. The active user base began at 472K, dipped to 347K mid-quarter, and ended at around 352K, showcasing some variability in user engagement.
Mein dm had a steady download rate with a peak of 14.3K in late July. Weekly active users started at 290K, saw a slight drop, and then increased to 296K mid-September, reflecting consistent user interest.
Douglas - Parfüm & Kosmetik downloads rose steadily, reaching a high of 12.5K in the last week of September. Active users fluctuated, starting at 180K and peaking at 223K in early September before declining towards the quarter's end.
PiùMe saw its downloads peak at 11.8K in mid-July, followed by a decline to 1.6K by the end of the quarter. Despite the drop in downloads, this app maintained a steady presence in the market.
These insights demonstrate the dynamic nature of the beauty retail app market in Italy. For more detailed analytics and trends, visit Sensor Tower.
